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The magic of e-commerce, i.e. the human psyche, and the costs

We live in an era where the shelves bend under the weight of the goods contained in them, and each product is, in principle, “at your fingertips.” Online shopping almost every day offer new opportunities, and make a purchase, even from abroad is actually on the agenda. However, a broad offer makes it difficult to make a purchase decision-where to buy, what to buy, what color to choose or where to offer a discount? These and many other questions occupy the heads of thousands of buyers every day. We have been making purchases and will always do so, but their quality changes over time. It offers us more and more opportunities, especially in the mentioned section of e-commerce. However, before we make a decision about our money, there are many reactions in our brain, mostly emotional but not rational. The question is, is it possible for our brains to fall into the so-called financial trap?

This and many other issues are moving neuroekonomia

A science that studies the relationship between the reactions taking place in the brain, and decisions related to money (buying or investing). The left hemisphere of our brain is responsible for speech and rational thinking, analytical skills and logic, laws, in turn, for feeling emotions, The magic of e-commerce, i.e. the human psyche, and the costscreativity, intuition or fantasy. Before we undertake the purchase operation, both hemispheres of our brain will have to lead a really powerful struggle. However, as neuroeconomics says, we often make financial decisions under the influence of emotions. This is because when we are dumbfounded, the right hemisphere of our brain reacts faster, and only when we are unable to make a spontaneous choice, the “command” takes over the left hemisphere.

Buying a product is nothing but exchanging money for a product.

However, as it turned out, this process is not associated with exclusively positive emotions – at the time of making purchases, the human brain perceives, because the loss, as a result of the loss of hard-earned money. In order to minimize this sense of loss, companies are outperforming themselves in offering newer, faster, and, more simply, unsuccessful payment methods. In the online stores we can distinguish, for example, transfer, payment card, Blikom or bitcoins. Such forms of payment really require only a few seconds of activity of the buyer. This is a few seconds, during which the consciousness of the client does not have time to reach the fact that he gave a lot (and often even a lot) of money.

  • Also, using modern payment methods, customers do not see real losses from the money wallet, making them easier to buy more and more things.
  • Due to the fact that customers simply do not feel that they are spending money, the cost of the basket is constantly growing.
  • This trend is visible especially in online stores, which, on the contrary, perfectly mastered the accelerated speed of the customer service process. It is for e-Commerce, from the purchase of the product we are separated by only a few clicks, and thanks to fast transfers we do not even need to fill in the Bank account details of our transaction – just one click on the magic button „Confirm”, and we become richer with a new product, and our wallet is easier for 100, 200 or 1000 zlotys.

All new payment methods arise for a reason. As you can see, their development and virtualization, combined with the simplification and acceleration of the whole process in the buyer, significantly affect the growth of consumerism. Looking at various market studies and articles on neuroeconomics, or simply observing people and their buying behavior, we can be sure that the market for trade, especially this Internet, will continue to grow. Some introduced into our nature of consumer behavior are evolving and companies are not left indifferent. So keep in mind that what will be a financial trap for some will be a real gold mine for others.

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